Customer Relationship Management (CRM) technology and organizational change: Evidence for the bureaucratic and e-Government paradigms
نویسنده
چکیده
Available online 5 May 2011
منابع مشابه
Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo
customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in...
متن کاملRanking an Comparing Factors Affecting the Establishment of Customer Relationship Management in the Hospitals Affiliated With Tehran University of Medical Sciences, Iran
Background and Objectives: Today’s world is customer-oriented and customer is the foundation of major activities of firms. The aim of the present study was to rank factors affecting the establishment of customer relationship management (CRM) in the hospitals of Medical Sciences in Tehran.Methods: A total of 290 managers of hospitals of Tehran University o...
متن کاملCUSTOMER RELATIONSHIP MANAGEMENT AND ORGANISATIONAL COMPETETIVENESS OF COMMERCIAL BANKS IN CHENNAI
Commercial Banks and Financial Institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. From a strategic standpoint, Customer Relationship Management (CRM) mobilizes resources around customer relationships rather than product groups and fosters activities that...
متن کاملGaining Competitive Advantages on E-CRM in Financial Institutions in Iran through B2B Model
Due to violent and ferocious competition and global changes of new trends, directions and new ways of doing business, financial institutions grapple with new challenges and opportunities in today business. The advancement in technology, information and communication has forced banks and financial institutions into hard competition. In this new technology era, people as the customers are t...
متن کاملDynamic CRM based knowledge Management for Government's Role
Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers. In this paper we analyze the relative importance of factors and the priority of the schemes by constructing the CRM hierarchy model for Small and Medium Enterprises. Und...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- Government Information Quarterly
دوره 28 شماره
صفحات -
تاریخ انتشار 2011